IRA Technologies (2024-2025)
Fixigo - All your home service needs SORTED !!
Duration
1 Month (March'25- April'25)
Platform
Mobile
Team
Design Team Lead, PD(Me), APM, &
SDE
About Fixigo
A mobile-first on-demand services marketplace built for the US market, connecting homeowners with trusted professionals for plumbing, electrical, cleaning, appliance repair, and handyman needs. Service providers can list their expertise, manage bookings, and grow their business through the platform.
Fixigo stands out with its built-in price negotiation feature, allowing users to discuss and agree on service costs directly with professionals bringing flexibility, transparency, and convenience to the home services industry.
The Backstory
Every home eventually breaks down in small, frustrating ways - a leaking faucet, a broken switch, a door that won’t close properly. In the US market, these problems are rarely about availability of handymen, but about fragmentation, trust, and pricing anxiety.
While working at IRA Technologies, I was tasked with designing a single, unified handyman service product for a US‑based client an app that could replace multiple service apps, calls, and negotiations with one seamless experience.
The ambition was bold but simple:
“What if every home‑related service could be discovered, discussed, negotiated, and completed inside one app?”
What Was Broken ?
Users were struggling with:
Too many apps for too many services (plumbing, electrical, carpentry — all separate)
Unclear pricing and fear of being overcharged
No control or transparency during price discussions
Communication gaps once a service was booked
Lack of trust due to limited interaction with service providers
On the other side, service providers (handymen) faced:
Price pressure without context
Limited ability to explain their work or justify costs
Dependence on platforms that controlled pricing and communication
Knowing The User
Fixigo is built for two primary user groups:
- Experienced service providers seeking consistent work opportunities, flexible schedules, and business growth through a trusted platform; and
- Working professional homeowners who need quick, reliable, and hassle-free solutions for home maintenance. Both users value convenience, transparency, flexible pricing, and a seamless experience that simplifies booking and service management.
Turning The Friction Into Feature
Most service apps avoid negotiation because it’s messy.
We did the opposite.
Instead of eliminating negotiation, we designed for it.
This reframing became the heart of the product.
Information Flow
To get innovative solutions into the hands of your users, I needed to concentrate on idea generation. Based on my understanding of the problem, I brainstormed the Information flow to ensure smooth experience for the users.
Proposed Product Solution
Impact
User booking completion rate increased by 14% within 2 months of launch
Negotiation-led bookings contributed to 22% of total completed orders
*This was made live in April 2025. The metrics are tracked for the duration of 2 months till June 2025 last day of my internship.
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